Occupations in Health and Social Care Essay

Occupations in Health and Social Care Essay 1.1 Introduction There are a variety of different occupations within the hospital and community, anyone willing to join the health and social sector should be aware of the different range of occupations. If employees can offer good employability skills this will then help them to be successful in their chosen occupations. Relevant qualifications and the willingness to train further in order to develop more appropriate skills including effective communication skills, the ability to work well in a team and using own initiative this can help the employee to be suitable for the employment (Bach and Grant, 2009).There is a wide range of opportunities available where each individuals interest and enthusiasm can progress. This report is aimed to describe the different types of occupations within Health and Social care. One of the areas of focus will be the typical hierarchy within health and social care and the important roles and responsibilities it plays for professionals within this field of work. Some o f the information in this report will be provided in diagrams explaining the role and structure of management and the importance of hierarchy within health and social care. 1.2 Range of Occupations in Health and Social Care and Careers HealthCare is defined as the treatment, prevention and management of illness and the safeguard of mental illness and physical wellbeing through the services accessible through the allied and medical professions. Social care is the service people get due to poverty, illness, old age and disability from social services (Brotherton and Parker 2011).The health and social care Act (2012) sets out specific obligations for the health system and its relationship to work together. This act clearly states that it gives a duty to NHS, England, clinical commissioning groups and health and wellbeing boards to make it easier for health and social services to work together. Health is provided in various settings which consist of physicians, offices, patient homes, outpatient departments, clinics, acute care hospitals, specialist hospitals, community health centres, long term care facilities and schools (Smith 2000).There are many health occupations in the health and social care .Health care professionals are defined by possessions of eligibility, membership for practice, code of ethics and competency (Smith 2000). Research into various careers demonstrate particular specialised roles and responsibility. Some of the occupations in the health and social care are social workers who work for a range of organisations,but primarily in local authorities, independent organisations and charities, in addition work for the NHSin hospitals, mental health trusts and other community-based settings. Social workers act as an adviser, advocate, counsellor and listener. Social workers work with, the elderly, people with learning and physical disabilities, young offenders , people with mental health conditions, school non-attenders; drug and alcohol abusers and homeless people. Their role is to conduct interviews with service users and their families to assess and review their situation and organise packages of support to enable service users to lead the fullest lives possibleSome of the occupations in the health and social care are Podiatrists who do a great job of caring for patients and offering professional advice on how to prevent foot problems. Podiatrist can identify and treat variety of disorders of the foot and lower lib. Many people who are in danger of amputation, such as those suffering from arthritis or diabetes are noted by podiatrists. There are dietetics who encourage healthy eating styles and give guidance and change specific diets for people (Smith, 2000). The largest single health care profession is nursing. Healthcare assistants work along all health professionals. Nurses can start as assistant nurses. For someone to be able to be Registered Nurse (RN) must have nursing training which involves clinical practise, administration, education, research consultation and management (Smith, 2000).The nurses start on Band 5 on the NHS hierarchy (NHS, 2014) .Through continuous specific training of skills and knowledge professional nurses can develop higher in the hierarchy structure within the profession.. Nurses also have the opportunity to develop further and expand their knowledge and skills to become more specialised, for example providing care for patients with mental illness, learning disability or midwifery focusing on specialised antenatal care. Nurses do a great job communicating effectively between doctors and patients as well as caring for the patients, following the doctor’s instructions (Sullivan, E, and Decker, P. 2005) .O ther duties include ensuring that medical records are kept securely (Data Protection Act, 1998).The nurses maintain the hospital standards by checking wards areas and ensure hygienic standards are met (Health and Safety at Work Act 1974). According to NMC (2004) registered nurses, midwifery or health visitor, are all accountable for their practice. Prospects, 2014, .NHS, 2014, and Career Frameworks, 2014. 1.3 NHS Hierarchy in Health and Social Care A social hierarchy is a vertically stratified relationship between two or more people or groups in which those at a upper levels of the hierarchy have more power and status than those at junior stages of hierarchy (Magee and Galinsky, 2008) Those at upper levels have greater power to make decisions and greater ability to enforce rules than those at lower class. Although those at higher level accrue the most power the lower level individuals often demonstrate significant support for hierarchies. The NHS is a huge organisation with many hierarchical structures. The many layers of management are aimed to ensure that tasks are being done exactly and correctly .Hierarchy is very important to the challenge of improving the health care for people and the ways in which healthcare is provided. Everyone is clear about their job description and who they are managed by and who they are managing. Following relevant determination in expanding knowledge and skills there are opportunities to be prom oted to jobs at senior level. There are 9 bands in the NHS ranging from 9 as the highest hierarchy and the highest paid down to 1 where professionals begin their career. If the hierarchy is effective as it is everything is in place there is no misunderstandings someone is answerable. A hierarchical structure clearly defines each employee’s role within the organisation laid down in their contract. Through continuous specific training of skills and knowledge professionals can develop higher in the hierarchy structure within the profession. Large organisations have many levels of hierarchies compared to small organisations. Below there is a diagram of the NHS illustrating hierarchies in Allied profession http://www.skillsforhealth.org.uk/career-framework/?sec=cf Hierarchies can be very different in different organisations.There can be advantages and also some disadvantages in a big organisations.There are several levels of hierarchy in NHS who monitor specific areas and who have a duty to communicate with different boards and departments. There is possibly the problem of too many people working in too many different levels. Another factor could be the organisation is too large. Within a social care setting for example a Residential home management teams organising the social care are not many. The hierarchy do not consist of too many levels as the number of employees that exists is relatively low. The head nurse can be nurse on the floor as well as the manager. Small organisations may successes in monitoring their business more effectively with better methods of communicating. In small groups , hierarchical differentiation among the group members improves task especially on task that involve interdependence (Ronay, et al . 2012) However in a small organisation there can be stress because one person will be doing a lot of things for example a head nurse can also be the manager and work on the floor. 1.4 Importance of Roles and Responsibilities of Hierarchy in Health and Social Care Hierarchy plays a crucial role in health care system, it is a form of human social organisation and it offers structure to the organisation. It is important to work as a team in a hierarchy because everyone in the hierarchy has a role and is responsible according to their contract with the employer.Hierachy roles involve leading, controlling and organising other various functions within the health care system. For the hierarchy to achieve efficiently the goals and aims of the organisation it should be accountable and responsible (Barr and Dowding 2012). The role and responsibility of the hierarchy is to ensure that tasks are being done exactly and correctly and prioritise workload within the team. The Hierarchy has responsibilities to encourage staff to perform well as management team will be accountable if anything goes wrong. The hierarchy maintains work schedule, training of staff, responsibility on financial budget and ensuring that the staff perform to the standard set by the po licy within the organisation. The hierarchy as well as being responsible for legal issues at the hospital ensure that they perform to the standards set by hospital policy and other professional guidelines (Taylor and Thornton ,1995 ). In addition the hierarchy deal with complaints from both patients and relatives and where necessary bring about changes or improvements to prevent further complains. 1.5 Conclusion There are a range of occupations within the Health and social setting that is in hospitals and also in the community. If employees can offer good employability skills this will then help them to be successful in their chosen occupations .The hierarchy is different from different organisations.There are 9 bands in the NHS hierarchy ranging the lowest band 1 lowest paid to band 9 the highest hierarchy and highest paid. The NHS has many hierarches from lower to senior level covering a wide range of skills, knowledge and experience. There is always chance to expand further and go up the hierarchy if determined. Hierarchy maintains work schedule, training of staff, responsibility on financial budget and ensuring that the staff perform to the standard set by the policy within the organization. References Bach,S. and Grant, A.(2009) Communicating and Interpersonal Skills for Nurses.(Transforming Nursing Practice) Exeter: Learning Matters. Barr,J. and Dowding ,L.(2012) Leadership in Health Care 2nd edn SAGE Publications Brotherton, G.and Parker, S. (2011) Your Foundation in Health and Social Care. London: Sage Publications Department of Health Professions (2009) Confidentiality NHS Code of Practice London, DOH Health and Safety Executive (1974) Health and Safety in the Workplace Act 1974 www.hse.gov.uk accessed 31/10/14 NMC (2004) Code of Professional Conduct Standards for Conduct Performance and Ethics. London, Nursing Midwifery Council. NMC. (2009) The Code: Standards of Conduct, Nursing and Midwifery Council Tilley, S and Watson R. (2004), Accountability in nursing and midwifery 2nd ed. Blackwell Publishing Oxford Magee, J.C., and Galinsky`, A.D. (2008).Academy of Management Annals:Journal Sullivan, E, and Decker, P. (2005) Effective Leadership and Management in Nursing; 8th edn Pearson/Prentice Hall Taylor,G. and Thornton ,C.(1995) Managing People Directory of Social Change :Radius works. London. Ronay, R., Greenaway, K.,Anicich, E,M., and Galinsky,A. D. (2012) Psychological Science Smith, J. (2000) Health Management Information Systems :Library of Congress: Open University Press :Buckingham NHS Careers (2014). Available from: http://www.nhscareers.nhs.uk/ [Accessed 31/10/2014] Health and Social Care Act 2012. Available from: http://www.legislation.gov.uk/ukpga/2012/7/enacted [Accessed 29/11/2014] Careers in the allied health professions NHS Careers. Available from: http://www.nhscareers.nhs.uk/explore-by-career/allied-health-professions/careers-in-the-allied-health-professions/ [Accessed 31/10/2014] Social worker NHS Careers. Available from: http://www.nhscareers.nhs.uk/explore-by-career/wider-healthcare-team/careers-in-the-wider-healthcare-team/clinical-support-staff/social-worker/ [Accessed 29/11/2014] Social worker: Job description | Prospects.ac.uk. Available from: http://www.prospects.ac.uk/social_worker_job_description.htm [Accessed 29/11/2014] Career Framework Interactive Resource Career Frameworks Administration, business support and management of health services. Available from: http://www.skillsforhealth.org.uk/career-framework/?sec=cfid=3 [Accessed 29/11/2014] BBC(2014).Policy at a glancehttp//news,bbc.co.uk politics:2010/8677088,stm accessed 10/03/14

Letter for Eleanor Essay

How have you been my dear sister? I was sp relieved that you sent me an email, a lot has happened since I left home, and I have so much tell you I don’t even know where to start! I’m so excited that I just want to skip to the best part, but you wouldn’t get it, so I’ll just start from the beginning. Yesterday, I received a letter from my husband, he mentioned that he met three witches on the way back from their victory of defeating the two invading countries. Those three witches apparently made such unbelievable prophecies stating that Macbeth will be Thane of Cawdor. I didn’t really believe what I was reading at first, but it sounded quite fearful, so I was convinced. After the talk with the three witches, they seem to just vanish into thin air, as if they never existed, how strange. Sometimes I wonder why I would marry to a husband that doesn’t show much potential in leadership. You see my dear sister, I have never really told you this but ever since I was a young child I had always imagined myself with great power even though you were the older one, I always try to take control of everything, mother always said I was just a child and didn’t know much. But I think my childhood had impacted me a lot. Anyway, later on when my husband came back to our gorgeous castle, he announced that he had invited King Duncan to come for dinner and stay overnight. Oh Eleanor! You have no idea how thrilled I was when I heard about the dinner, it was the PERFECT CHANCE! Yes I know that you think I’m insane and demented but trust me, it was THE right thing to do. I told my husband about killing Duncan while he’s sleeping, and do you know how he reacted? He was actually chickening out in the beginning, it was as if he just heard a ghost story or something. Gosh, I really don’t understand why he is so unmanly. Thank god I have charm and encouraged to do it, I’m not boasting or anything, but you have to admit I can always get what I want. Think about it sister, hearing that the king was going to stay at our castle overnight definitely made me thought this would be the perfect opportunity for me to have a chance to be queen of Scotland, it is absolutely a superb plan. So that night, when everyone was sound asleep after the delicious dinner, my husband tiptoed into Duncan’s bedroom, you can guess what happened, it was petrifying the fact that there was blood gushing out from his body, but it was a success! But of course I couldn’t just leave the king dead alone, so I thought of a storyline which sounded quite believable. I myself killed two soldiers and placed them right in front of the bedroom, that way, people shall never suspect anything. Well there’s my eventful story, and for your information, I am the queen of Scotland now, so there is nothing that can stop me from ruling over you, just kidding, you should come by soon and then I can fill you up with the details. Take care.

Socrates And Not Antigone An Effective Policy For...

Contrary, to popular belief, most political actors who have fought against tyranny in the hope to improve the health of their city have done so unsuccessfully just as Antigone was unsuccessful while a select few like Socrates have succeeded. The reason this is so is that most political actors, whether their intentions were genuine or disingenuous did not have a well put together policy that would have improved the health of their city. Accordingly, political actors began to wonder what exactly is the most efficient policy that one should establish that would have a greater contribution to the health of a city? Consequently, I argue that Socrates and not Antigone had a superior policy for improving the health of their respective cities†¦show more content†¦On the other hand, Socrates unlike Antigone had a strategy that was effective in reaching his aim in order to improve the health of the city. Socrates strategy unlike Antigone’s was actually well conceived and becaus e of that was far more effective. According, to the book The Trial and Death of Socrates by Plato, Socrates tells the jury that he was able to in fact able to accomplish his goal by living a private life instead of a public life in order to give himself more time to accomplish his goal (Apology pg. 34). This strategy is not only very thought through but is effective for three reasons. First, by trying to accomplish his goal privately instead of publicly he granted himself more time to reach his goal since if he tried to do this publicly the Athenian council would have silenced him long ago. Second, by trying to reach his goal privately he was able to reach a larger audience since anyone could have heard him speak about various topics and debate those who claimed to be wise. As a result,of this Socrates gained many followers like Crito and Plato, who helped him spread his message in order to reach his goal. Third, by initiating this strategy Socrates unlike Antigone was able to direc tly improve the health of the city by successfully providing a service that the people of Athens clearly needed. However, besides looking at the aims of these two characters it is also important to assess

What Are Variables in Computer Programs

A variable is a way of referring to a storage area in a computer program. This memory location holds values—numbers, text or more complicated types of data like payroll records. Operating systems load programs into different parts of the computers memory so there is no way of knowing exactly which memory location holds a particular variable before the program is run. When a variable is assigned a symbolic name like employee_payroll_id, the compiler or interpreter can work out where to store the variable in memory. Variable Types When you declare a variable in a program, you specify its type, which can be chosen from integral, floating point, decimal,  boolean or nullable types. The type tells the compiler how to handle the variable and check for type errors. The type also determines the position and size of the variables memory, the range of values that it can store  and the operations that can be applied to the variable. A few basic variable types include: int - Int is short for integer. It is used to define numeric variables holding whole numbers. Only negative and positive whole numbers can be stored in int variables.   null - A nullable int has the same range of values as int, but it can store null in addition to whole numbers. char - A char type consists of Unicode characters—the letters that represent most of the written languages.   bool - A bool is a fundamental  variable type that can take only two values: 1 and 0, which correspond to true and false.   float, double and decimal - these three types of variables handle whole numbers, numbers with decimals and fractions. The difference between the three lies in the range of values. For example, double is twice the size of float, and it accommodates more digits. Declaring Variables Before you can use a variable, you have to declare it, which means you have to assign it a name and a type. After you declare a variable, you can use it to store the type of data you declared  it to hold. If you try to use a variable that hasnt been declared, your code wont compile.  Declaring a variable in C# takes the form: data_type variable_list; The variable  list consists of one or more identifier names separated by commas. For example:   int i, j, k;   char c, ch; Initializing Variables Variables are assigned a value using an equal sign followed by a constant. The form is: data_type  variable_name value; You can assign a value to a variable at the same time you declare it or at a later time. For example:   int i 100;   or   short a;int b;double c;   /*actual initialization */a 10;b 20;c a b; About C#   C# is an object-oriented language that does not use any global variables. Although it could be compiled, it is almost always used in combination with the .NET framework, therefore applications written in C# are run on computers with .NET installed.

Wala Lang - 5130 Words

Special class A special class is a class consisting of students with disabilities who have been grouped together because of similar individual needs so that they can receive specially designed instruction. In special classes, the content, methodology, or delivery of instruction is adapted to ensure the student has access to the general curriculum and the opportunity to meet the educational standards that apply to all students. Special Class Services serve students with disabilities whose needs cannot be met within a general education class, even with the use of supplementary aids and services. Supplementary aids and services are aids, services and other supports that are provided in the general education classroom so that a student with a†¦show more content†¦2. Other students in the classroom might set inappropriate examples for your son to follow. 3. Your son will be segregated from the general-education students. Since the move is not going to happen until next year, you should visit the self-contained classroom now to see how well your son will fit into the program. Then, you should address any concerns that you have with his teachers. Q: My son is currently mainstreamed in a regular classroom. Next year, the school plans to put him in a self-contained classroom. I really like his being able to mix with children who are not in the special-education program this year. Can you please explain the advantages and disadvantages of putting him in a self-contained classroom? - Mom A: A self-contained classroom is the instructional setting for special-education students who have substantial disabilities and for whom placement in a less-restrictive setting (the regular classroom) has not been appropriate. Some of the advantages for your son of being in a self-contained classroom next year are: 1. The classroom will be structured to minimize distraction and increase individual attention. 2. 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Marketing Plan for New Product Launch Free Essays

string(97) " market coverage Large range of flavors High availability Price: Minimum price of juice is 20 R\." {draw:g} {draw:frame} SUPERIOR UNIVERSITY LAHORE Project Name: Marketing Plan for new product launch Presented To: Sir Kashif* *Mahmood Group Name : The Stallionz Leader Name Id: Imran Shoukat MBP Members Name Id: Muhammad Arslan Dilawar MBP Abuzer Shabbir MBP Hassan Raza Muhammad Kashif Munir Company N*ame:* The Glimmers Limited. Company Logo: {draw:frame} Product Name: {draw:frame} * * * *Contents of Marketing Plan Part 1: Executive Summary Part 2: Purpose and Mission Part 3: Situational Analysis Product, Market Analysis Distribution Analysis Competitor Analysis Financial Analysis Other Analysis Part 4: Strategy and Objectives text:list-item} {text:list-item} Part 5: Tactical Programs {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} {text:list-item} Part 6: Budgets, Performance Analysis, Implementation Budgeting and Analysis Implementation Part 7: Additional Considerations Executive Summary This report explains the marketing plan for launching a fresh Juice named â€Å"Refresh†. This product has been made by the Glimmers Limited. We will write a custom essay sample on Marketing Plan for New Product Launch or any similar topic only for you Order Now And it is approved from the Ministry of health. In the very beginning of the report we have explained the mission and vision of the Glimmers and then we have further carried out our. It will be introduced in the market with the help of various promotional displays, advertisement and distribution of free samples to the general public and financial institution. This report examines that this product is initially launching in Lahore’s domestic market. The study included both primary and secondary research. The primary study focused on a survey of the competitors and the likings and disliking of people. Through this strategy company can penetrate more into the market and can attract the bulk of customers. For this purpose we have conducted SWOT analysis of the company to see the company’s strengths, weaknesses, opportunities and threats. Then we have explained the purposes, benefits and objectives of our product. Then we have made a marketing mix strategy for our product. We have divided market into different segments and decided to target the kids, youngster mature and old age person. We have also paid special attention to the packaging, color and price of the product. We have decided to place the product in all the markets of Punjab especially in the canteens of colleges and universities. We will promote our product through electronic media, print media, cable, and outdoor sources. We shall also conducted a market survey in future to know the opinion of public about our product and developed our product accordingly. Introduction to the Glimmers Limited Company’s Vision Statement: â€Å"Be the global leader in customer value†. Company’s Mission Statement: â€Å"To set world class standards in the Juice industry through providing a diverse range of high quality Juice products that are prepared in accordance with Islamic principles striving to satisfy consumers tastes and needs and serving the Society† The Glimmer’s Business in Lahore The Glimmers will commence its operation in Lahore from October 2010. The factory facility has been founded on a 20 canal area of land in the Industrial area, Ferozepur Road Lahore. The factory is expected to match the demand of our products. We have ensured the installation of modern, sophisticated and efficient equipment, conforming to the very latest standards of â€Å"Goods Manufacturing Practices†. Introduction to Refresh People started too perished under the scorching heat of summer in our country. They need an energy drink to refresh themselves. Refresh is a fresh juice product. It provides energy and keeps people fresh when they are felt weak or tired from doing a lot of work. It contains vitamins and proteins which is a useful energy source. Vitamins give freshness and proteins are the energy cells that recharge the human body so that they work at their maximum. The students, employees and workers become tired due to the work burden and sunlight which make them feel loose. They need an energy drink that makes them re-energize so they may be able to perform better again and feel refresh. * Slogan*: â€Å"The taste u desire† Ingredients are: {text:list-item} Objectives: To increase 25% market share {text:list-item} {text:list-item} {text:list-item} {text:list-item} Current Market Situation Refresh is a fresh juice product that is going to introduce in the Lahore domestic market. We are focusing to all levels of generation. The kids, youths, mature and olds and overall families The prices of the refresh are moderate, because it is for everyone in the society. Market Demographics: The customer of the Refresh consists of following: Geographic’s: The refresh geographic target area is currently Lahore. We are supplying our product to all area of the Lahore. We have further divided the areas of Lahore into 4 zones. A zone includes Gulberg, M. M Alam road, Defence B zone includes upper Mall, Wahdat road, model town C zone includes lower mall, Allama Iqbal Town, Sabzazar Scheme D zone includes Multan road , Sakeem mor, Allama Iqbal town {draw:frame} b. Demographics: There is an almost equal ratio between male and female and also kids. We are focusing: Kids Youngsters Mature Old age persons Our Competitors The Refresh is currently facing a very competitive environment. Because the competitors of the Refresh are:- Shezan Country Nestle Sunfresh Benz Product Review: The Refresh is available in 250ml size and available in different Flavors like: Mango Apple Pineapple Orange Mix-fruit Competitive Review â€Å"Refresh† Competitors: The competitors of â€Å"Refresh† juice are more than 10. NESTLE SHEZAN is leading market right now and other companies are far away from it. NESTLE SHEZAN has loyal customers over the years because it is very old company and customers are aware of its merits demerits. The company’s first purpose is to compete NESTLE and other juices which have large market share. The main competitors are {draw:frame} {draw:frame} {draw:frame} Product: Shezan juice is a product by Shezan International Ltd. Qualities of Shezan: High availability Large range of flavors Standardized and attractive packing Large promotion and market coverage Available in Various weights packing. Price: Minimum price of juice is 12 R. s Place: Shezan has a large market share in Pakistan. Sales: Promotion: They promote this product through Electronic media Print Media FM Radio stations Wall Chalking {draw:frame} {draw:frame} Product: Nestle beverages is a product by Nestle International. Qualities of Nestle: Large promotion and market coverage Large range of flavors High availability Price: Minimum price of juice is 20 R. s Promotion: They promote this product through a. Electronic media b. Print Media c. FM Radio stations Place: Nestle has a large market share in Pakistan. All calculations based on non-rounded figures Strategy: Creating shared value global forum Good pricing Better Quality By offering different flavors Intensive distribution Attractive packing SWOT Analysis of Glimmers {draw:frame} Strengths: Updated technology plant Quality product Specialists available for specialized jobs and tasks Hire experienced staff Medical insurance of employees Pakistani made Targeted to low and middle class people. Reasonable price Expiry date above 6 months Weakness New in juice industry Small distribution network Strong competitor No market share Limited experience of customers Opportunities Increase the distribution network. Acquiring the newer technology techniques. Market is very big attractive. Take-over of the distributor Increased demand of high quality products due to Lahore being a developed city. Threats Political instability New entrance from the exiting competitors So many competitors Retaining consumers Economic instability. Increases of general sales tax Development of plant Marketing Strategy and Objectives The market strategy is based on positioning of the product in the mind of consumers. Providing high quality Juice to the customers. We will distribute our product on mass level so that we can maximize the profitability. Positioning Strategies: We want to put an image of our product in the consumers mind as compare to competitor’s product. We want to target the high school, college and graduate students and government sectors that have to work hard and need to â€Å"Refresh† them in an instant. *2. * Segmentation: * We made the market segmentation on the following basis: Density Age Gender Income Family size Family life cycle Occupation Education Social classes Life style 3. Targeting: We will target the following customers: Kids Youngsters Mature Old age persons Marketing Mix: Product Price Promotion Place Product Strategy: Develop the long-term relationship with the customers Give val ues to the customers to delighting them Do whatever it takes not to satisfy the customers but retain our customers In order to accomplish this objective, the company has established sales, marketing and support teams. Product variety: Our product would be available in the following flavors:- Mango Apple Orange Grapes Mix-fruit Brand name: The name which we have chosen for our product is *â€Å"Refresh*† {draw:frame} Quality: High quality assurance would be our first priority. This would be ensured by: Implementing high quality standards Total quality management Acquisition of the high quality raw materials Design: â€Å"Refresh† is a sweet, refreshing Juice with an eye catching Tetra hedral pack. *Features*: Here are of the some features of our product: Fresh original fruit juice Provides proteins and minerals Provides vitamins Beneficial for kidneys Excellent in taste Gives freshness Tetra Pack protection packing Packaging: Product units are packed in 6-layered Tetra Pack Brick Aseptic. Sizes: Our product is available in 250 ml pack. Pricing Strategies: Our pricing strategies for the product are for total cost, which include custom services and other expenses. Pricing strategy usually change as the product passes through its life cycle. The price should be set at moderate level in order to attract a large number of buyers and to gain large market share. Amounts are in Pak Rupees. The total per unit price for 250ml packs that we will offer as follows: The cost of fruits Rs. 3 Electricity Rs. 2 Factory Overhead Rs. 3 Miscellaneous Rs. 2 Retailer Margin Rs. 2 Profit Rs. 3 Total Price Rs. 15 In accordance to our strategy we have decided to offer the product to customers at the price of Rs. 15. The price is very much compatible and the offer is substantial enough to attract a large percentage of market in a very quick time. Price and Quality Grid: This grid shows what pricing strategy a firm is perusing:- {draw:rect} {draw:custom-shape} According to this grid we are offering high quality at low price. So we are following penetration strategy. Communication Strategies: Promotion: Actually the promotion is a first step when we are launching a new product, but we make its strategies in last. We want to make a good image in the mind of customers, so that they will buy only our products. Criteria for Promotion: In promotion our main objective is to provide: Awareness Knowledge Liking Preference Purchasing Main Sources of Promotion: Electronic Media Print Media Cabel network Billboards Hoardings Electronic Media: Print Media: Billboards: Hoardings: Cabel Network Benefits: Following are the additional benefits which are offered to the customers to give them Value: Give 5 rappers and get one free juice pack Purchase ten juice packs and get one pack free. If you purchase a small crate of juice then you will able to participate in lucky draw and you can win following prizes: Samsung FM Guru DVD system Rs. 5000 Place: Distributors Review To assure the availability of its product â€Å"Refresh† juice has established effective network of registered dealers. The main target of these juices is Lahore. draw:g} The end consumer would then purchase â€Å"Refresh† from the retailer. The distributor are the most reliable distributors in the region. They enjoy a flawless reputation combined with business relations with numerous retailers even in the rural areas of Lahore and near sides. This has ensured that â€Å"Refresh† will be made available all over Lahore. Budgeting: Controls: This is the main and last element of the marketing planning by using this we can check our product standard by comparing It with our standards if there is any problem arrive in marketing plan the it must be corrected. Three main functions are performed under this element of planning that is: Measuring Comparing Correcting Measuring: We can check our marketing condition through measuring in which different types of tasks may be performed like Surveys Survey *for* *The* Future: In order to learn weather people would like to buy or use our product, we have decided to conduct a market survey in future so that we can assure that people likes our product or not. Comparing: In controlling process we compare our product with our standards Correcting: If any problem occurs then correcting process will take place in which we found that from where the problem will arises. Marketing Organization: Refresh’s chief marketing officer, holds overall responsibility for all of the company’s marketing activities. There are other subordinates with him to help the sales campaigns, trade and consumer sales promotions, and public relations efforts. Action Programs: The â€Å"REFRESH† will be introduced in May. Following are summaries of the action programs we will use during this summer session to achieve our stated objectives. May We will initiate 80,00,000 rupees trade sales promotion campaign to educate dealers and generate excitement for the product launch, and provide sample crates to our selected product reviewers, opinion leaders and celebrities as part of our public relation strategy. June We will start an integrated print/displays/television campaign. The campaign will show how many features the â€Å"REFRESH† have for users to reenergize them. July As the juice advertisement continues, we will add consumer sales promotion by including them to our messages. We will also support or retailer to increase our sales. August _ _We plan to roll out a new advertisement having new views of customers through survey who have used our drink which will help to promote our juice. Story Board References: Philip Kotler* * * * (Principle Of Marketing) Journal of Marketing Journal of Advertisement Websites: www. mickinsey. com www. wikipedia. com *www. Nestle. Com* www. Angrofoods. com www. shezan. com www. marketing. com How to cite Marketing Plan for New Product Launch, Essays

Introduction to Qualitative Market Research

Question: Discuss about the Introduction to Qualitative Market Research. Answer: Introduction The world fossil fuel is finite. So it is very important to find out an alternative energy that can be used to power homes and business globally. To fulfil the high demand of energy solar is the only solution. So solar system in our daily accessories is also important today. Solar power is also useful in those areas where electricity is not available. When fossil fuels release harmful greenhouse gasses into the atmosphere which cause serious environmental problems, but the solar system had no such effect as well as it is eco-friendly. For electricity, we have to pay a daily cost for production but solar system is a one-time investment policy. Thinking all this legion solar system is the better way for the energy independence. This solar solution is very faster than the traditional system and it is more efficient than another traditional system. The electronic market is comprised of the profit that generated through the selling of this product. In electronic industry, there is an increasing demand for electronic devices that are easily compatible with daily life. Consumers want a wide variety of new products with more capabilities and greater services. As solar system is the fastest growing market technology today and going to play the main role in Australian electricity production. The growth of the solar system depends on the need and popularity of customers. As Australia is already practiced with the solar system and it is among the top ten solar countries and by March 2015 Australia had installedphotovoltaic(PV)solar power of 4100 megawatts. So to launch a new solar system is difficult until it provides something new that helps the customer for more service. Customers always want effective and more compatible product than traditional, so a new product must have to maintain the product quality as the competition is very high. Here Legion solar system is more efficient than any other solar system because it provides extra output than any other solar system. But the product popularity and growth depends on customer need and how they take the new product. The customer always wants something new and innovative,this solar system is highly innovative and can fulfill the customers need. A company background effects the selling of the new product. And before buying newly launched product customer depends on the company background and the advertisement of the product. In the advertisement, the company must give all the details specification and company should focus more on special features that will attract the customer. SWOT analysis SWOT analysis means to explain the strength, weakness, opportunity and threats of a company that will help the company to take the step for the growth of the company in future. The company will also find what major difficulties that they have to face (Barrows and Blackall, 2007). With the increasing population and climate change, a major question arises, that how long the fossil energy serve us in future as the fossil energy is finite. So we have to think about the other source of energy. Sun is only reliable to fulfil the increasing demand of energy with the change of our lifestyles. The new product of PLX devices the Legion solar service is a better way for the energy independence (Birn and Forsyth, 2002). It is efficient than the other traditional solar system which will key points for the marketing. It is easily comfortable for the electrical devices like mobile, computer, etc, so it will have a high demand in the digital market. Why will people choose such like product in Australia which is listed in top ten solar countries? People always demand something more. PLX provides such like solar technologies that will easily solve the problem of electricity and energy resources. PLX introduced lithium battery that can produce more output than that of a silicon acid battery. The previous solar system can only produce 50% output than input. But PLX technology provides 250 % feedback energy as output. So the main strength of PLX solar system is the output system and the quality (Chadwick, 2014). Australia is already among the world top most solar countries , so the new solar system is not so essential for the customer as most of them already installed PV system and the installation charge is not so less. For that customers will not go for a new solar device easily. Todays digital device like a mobile phone has an inbuilt powerful battery so need of an extra charging devices is not so essential. Also in the case of solar system users have to depend on the climate (Emling, 2009). In rainy season and in the night sun is not available so solar system is useless at that time. There is also a possibility of damaging of solar panel that effect customers to buy a solar system which is not less costly. The innovative idea of Legion solar devices with more effectiveness will easily attract the customer to buy this. The price of the product is not so high so a normal buyer can buy it. Today the solar system is a most demanding idea as the natural resources like fossils energy are going to the end so solar devices are the only best option. One more important thing is that it has no harmful effect on the environment that will help on its promotion. The PLX devices have already a good place in the digital market, which can capture the market easily. There is large no of the company are doing their business in Australian trade market so competition is very high (Fillis and Rentschler, 2006). Customers have the negative view of solar system for the rainy season when the sun is not available to recharge the solar device. So they must think of an optional energy supply, but for all family and business company, it is not possible to go for dual energy system. This is a big thread for the company. It is not the only product of this type as Australia is already have practiced with so it is a matter of thing that how many customers will go for it. Nature and scope of marketing: Marketing involved all the business activities involved in getting goods and services. Marketing is the way in which a product hands off to the producer or seller to the hand of the buyer. In this process ownership of a product istransferred from the seller to the buyer. Before marketing a product a company should have some essential functions (Foster, 2009). At first, they have to understand the changing need and want of the customer's. Also, they have effectively managed the services and the demands of the products and they have to promote the payment and the distribution process. Marketing of a good product also depends on upon the consumer's satisfaction. So the product quality should be maintained. So the company should sincerely analysis the buyer behavior before market segmentation and targeting. Marketers have to make pricing policy thinking about their product quality and market competition. The major objectives of the marketing are the customer's satisfaction and the servic e offered to the product (Grner, 2016). Because the profit depends on this criteria. One more thing that the company has to take carethat is the promotion including selling and advertising to reach their goals. There should also be a feedback process for the reviews of the users and buyers. So they can give their personal view about the product, which will help the company to improve their product and service. The company must have to assure about the services that they offered so the buyers can buy a product without any hesitation. The feedback process will also help the company to improve their scope of marketing in future. Marketing research techniques and analysis: To develop a business first any company have to look care about some criteria depend on upon the business type. Market segmentation, targeting market, advertising, promoting and popularity are some criteria that one company have to look care of to develop the products growth. Now a days energy solution is the main problem (Imms and Ereaut, 2002). So everyone wants something new. The solar system is the key to solving and to introduce a new energy source. But as Australia is already a leading country in solar energy production, so to launch a new product of solar energy any company should provide some new features. The company first need to know the popularity of the thing they are going to launch so they need a market survey, which should on the basis of area and population.For the growth of market, company needs to segment the market in geographic, demographic, psychographicsegmentation. Geographic segmentation will provide data to the company about the area in which it is mostly needed. Demographic segmentation will give an idea about the population and service man and the economic picture of customers. So the company can target the area more. It should target most of the area full of school, office, industry, and over a populated area (Jindal, 2015). The advertisement is the basic and main thing to aware people about the product. But the company also maintain some basic rules to do it. For offline advertisement, it should choose the popular TV channels, well-populated area and most of the locality and they have to look care that people can get a clear image of the product and difference of the products with others. New features should be highlighted. For online advertisement, that is easier to promote,one need to create an attractive ad .The add should contain every detail and new features of the product. New features should be highlighted more. Advertisement page must be well decorated thus a customer can get a clear picture of company and product. Most popular websites, emails, social networking service should be the medium to post ads (Kotler, 2006). One more thing company have to look care of that is the competition presented. Australia is in top ten in this subject. So the competition will be very high and to introduce a new product is very tough. So to launch a new product company must provide some extra features and also price and quality should be maintained. Difference between marketing mix and extended marketing mix: The combination of elements that is used by a business to enable it to perform the needs and wants of the customer is marketing mix.The marketing mix is also known as the 4Ps of marketing. This 4P's are the parameters that have to control by the marketing manager in the marketing environment. The 4P's are product, price, place and promotion. The product terms refer to brand name styling quality as well as services that are warranty including repairs and support. In marketing pricing strategy should be followed (Malhotra, 2010). The company has to take a reasonable and affordable market price for the buyers and discount should be informed if have. Place refer to the distribution that is about getting the products to the customers. In promotion various aspects of marketing communication decisions include. All the information is taken by the marketers of the new product is the main part of the promotion. In recent days three new elements are added to the traditional market mix. After addition, the combined form of marketing is called extended marketing mix this is also known as 7P's the three new additional is people, process and physical. Here peoples are referred to them who may conduct and deliver the product the customer. The process is the system according to which delivery of a product to the customer is done (Otubanjo, 2013). The element physical means the environment of the customer experiences. The main difference between marketing mix and extended marketing mix is The later is more develop marketing function that is closer to the management and the customer and operations. Conclusion: After analysis, all the factors to make opportunity for a new product a company should take care of its market segmentation as per the customer needs and have to deliver the quality product that they offered. As the solar system is innovative as well as independence to the power system so this product can easily create a good place in the market of the high demanding energy state of the world. References Barrows, A. and Blackall, S. (2007).Ivy and Bean break the fossil record. San Francisco: Chronicle Books. Birn, R. and Forsyth, P. (2002).Market research. Oxford, U.K.: Capstone Pub. Chadwick, S. (2014). Market research is dead; Long live market research!.Research World, 2014(49), pp.6-7. Emling, S. (2009).The fossil hunter. New York: Palgrave Macmillan. Fillis, I. and Rentschler, R. (2006).Creative marketing. Basingstoke, Hampshire: Palgrave Macmillan. Foster, J. (2009). For the Good of the Cause and the Protection of the Border: The Service of the Indiana Legion in the Civil War, 18611865.Civil War History, 55(1), pp.31-55. Grner, G. (2016). Market research, market pull.Translational Materials Research, 2(4), p.040101. Imms, M. and Ereaut, G. (2002).An introduction to qualitative market research. London: Sage. Jindal, P. (2015). Risk Preferences and Demand Drivers of Extended Warranties.Marketing Science, 34(1), pp.39-58. Kotler, P. (2006).Marketing. Frenchs Forest, N.S.W.: Pearson Education Australia. Malhotra, N. (2010).Review of marketing research. Bingley, UK: Emerald. Otubanjo, O. (2013). The Extended Corporate Identity Mix.IJMS, 5(1).